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The release of ChatGPT by OpenAI (chatbot built on top of OpenAI’s GPT-3.5 that interacts in a conversational way) at the end of last month became a tipping point for AI that took the world, including the SEO industry, by storm due to the comprehensiveness and quality of answers, even making Google’s management to issue a ‘code red’ due to its rising popularity to look for information.

However, it’s important to be aware of its limitations, many of which were explained at the time of its release, and in comprehensive guides covering ChatGPT by Roger Montti, like not being aware of content created after 2021, built-in biases, and ultimately, the fact that featuring purely AI generated content violates Google’s guidelines.

However, there are many other use cases for ChatGPT to support our day to day SEO activities -important to highlight the “support” role here, rather than letting it run them completely in autopilot.

In fact mastering prompts - instructions to guide a conversation or interaction with AI- will become an important skill for SEOs to generate the desired results.

There have also been extensions and guides developed to facilitate the usage of ChatGPT, as well as related tools that have been recently launched that are worthy to check out:

• ChatGPT for Search Engines
• ChatGPT for Google
• The Art of ChatGPT Prompting: A Guide to Crafting Clear and Effective Prompts
• Perplexity Ask Anything
• Jasper Chat
• YouChat